TheBlackList Pub

For All Points-Of-The-View.

African Americans Still Underrepresented in the Retail Market In Spite of Holding the Highest Collective Buying Power in the United States.

Digitally empowered, social media savvy, and with a higher consciousness about the type of businesses their money supports, millennial consumers are letting their voices be heard when it comes to dictating the trends that retailers must follow. No group is seen to have a higher spending power, and more influence on popular culture than African Americans.

At African American Expressions the company has spent the past 26 years trying to create a line of products that honor and respect the rich cultural heritage that so often gets overlooked in the typical retail market. With nearly 1000 products currently available highlighting everything from Barack Obama's historic rise to the Presidency, to products that honor the uniqueness and style of the culture, they have been committed to not only creating for African Americans, but for keeping the dollar circulating in the African American community.

  • Millions of dollars generated for schools, non-profits, and varying charities through a grassroots fundraising program specifically designed for our core audience.
  • A continual partner of PROJECT NINE1SIX, which is dedicated to providing for the homeless community, where African Americans can make up 55% of the shelter population at any given time -- as well as Shoulder to Shoulder, a local non profit dedicated to breaking the cycle of fatherlessness by providing mentors to at risk boys starting at the 4th grade level.
  • By spending your money with companies that are outside of the common corporate structure, you are keeping the dollar circulating in the communities that need it most.


African American Expressions encourages you to visit www.black-gifts.com to learn more about the mission.

SOURCE African American Expressions
http://www.black-gifts.com


SACRAMENTO, Calif., March 14, 2017 /PRNewswire/ -- 

Views: 29

Comment

You need to be a member of TheBlackList Pub to add comments!

Join TheBlackList Pub


Georgia
Comment by Richard Younge on March 14, 2017 at 9:28am

We struggle in retail because we don't compete in the day to day markets of necessary items.  Things that must be purchased:  Food, Clothing, Baby Products, shoes, hats/caps, etc.  We are non-competitors in such markets because we are plagued by the curse of individualism (1 man gang-ism) We believe that we can't afford for anyone else to share in the sales that we have created and we believe that the competition begins with a unique product and salesmanship.

The often heard statement that the hardest thing to do is work with our own people stems from the desperate nature of our individual life styles.  We strive to develop as opulent a life style as whatever money we make can afford us and thusly we spend more than we make (utilizing credit) and have nothing to invest.  This results in scared investors, who want to invest $1,000 (no money) on Monday and get back $1,500 on Friday.  This is not investment.

In turn, because we can't get the money we need to fulfill a success driven budget, we commence with what we have and hope to bring others on board as we go.  While the others that we are reaching out to want to see us succeed before they put anything in and they invariably say "I wish you the best and I will be praying for you", meanwhile, the competition is doing things that you can only dream about.

Our people are going to continue to buy what they consider to be the best product at the best price.  Which explains why they will go to the Chinese Restaurant (a hole in the wall) and buy fried rice, while driving past a better looking soul food restaurant in the same block.  We have to compete!

We lost our hair care industry because the Koreans organized themselves into Trading Companies (Cooperatives) and implemented group purchasing, to beat our retailers in price while buying the same product from Black Manufacturers for a cheaper price than the black distributors.  The difference was the Koreans were ordering box car quantities of product for cash; while the Black Distributors were purchasing on credit because the Black Retailers were buying small quantities and split cases.

The Cooperative business structure could be a powerful tool for Black Retailers.  Coops could even allow our people to take back our haircare industry and make great strides in groceries, clothing, auto parts, shoes, sporting goods, audio/video supplies and much, much more.  The solution is not in politics, it is in competitive capitalism.  We need a paradigm shift from a focus on politics and religion to a focus on business organization and aggregate wealth production and ownership.  I ask you "how many Asians do you see running for political office", yet the Asians make more money, per capita, than the Whites, in America!  Politicians and Preachers are powerless without contributions.  Contributions come from organizations making money.  We are the people we have been waiting for!!!


Donations Accepted

Get on TheBlackList with
the following networks:

Facebook Page Twitter Ning foursquare StumbleUpon Digg Blogger pinterest

 

Forum

The Greatest Love of ALL

Started by taylor ashiki in RELATIONSHIPS yesterday. 0 Replies

Dr. Earl Trent, Pastor of the Florida Avenue Baptist Church in Washington, D.C., wrote in his book, “A Challenge to the Black Church,” that Blacks are taught to “love everybody, especially Whites and other groups,” but we are not taught to a greater…Continue

“Do we Love ourselves enough to Buy our own Products”???

Started by taylor ashiki in BUSINESS yesterday. 0 Replies

As Long as…people of African descent continue to buy product brands produced BY OTHERS:We will continue to have:Lowest IncomeHighest unemploymentHighest crime and Police TerrorismPoorest HousingWhen we WAKE UP…and buy the PRODUCT BRANDS produced by…Continue

Treks Himalaya

Started by Trekking in Nepal in LEISURE_RECREATION_TRAVEL on Monday. 0 Replies

Treks Himalaya Pvt. Ltd. an indoor outdoor trekking in Nepal and tours operative company takes you that further way to guarantee you has an unforgettable adventure that you have been dream…Continue

Tags: tour, holiday, travel, tours, package

The Black and Latino Filmmaker’s Coalition & 19th African American Women in Cinema Festival to host workshops for struggling film makers

Started by TheBlackList-Publisher in The Arts Mar 9. 0 Replies

The Black and Latino Filmmaker’s Coalition announces partnership with the 19th…Continue

Women’s History Month: Racism and Sexism in America: Verdadism Exhibition at Women's Rights National Historical Park

Started by TheBlackList-Publisher in CURRENT EVENTS AND TOPICAL ISSUES Mar 7. 0 Replies

Women’s History Month Exhibition at Women's Rights National Historical Park features Soraida Martinez’s historically significant Verdadism paintings on racism and sexism. …Continue

On The 160th Anniversary of the Dred Scott Decision Decision: Apology to Be Given, Maryland Capitol Building

Started by TheBlackList-Publisher in CURRENT EVENTS AND TOPICAL ISSUES. Last reply by Arlene Johnson Mar 6. 1 Reply

A historic apology will be offered at The Chief Justice…Continue

© 2017   Created by KWASI Akyeampong.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Offline

Live Video

= = http://theblacklist.net/