TheBlackList Pub

For All Points-Of-The-View.

#OrganicFestival Organic social media festival reaches more than 15 million consumers

A mom shared a picture of her toddler watering their organic vegetable garden, a college student asked about the stringency of organic standards, a diabetic adhering to a gluten-free diet appreciated the organic recipes and an influential Capitol Hill reporter tweeted to her thousands of followers about Organic Palooza. That's just a smattering of the reaction and buzz created by the Organic Trade Association's first-ever social media festival.

The Organic Trade Association's (OTA) recent 10-day "Organic-Palooza" social media festival reached more than 15 million individual social media users, likely making it one of the largest-ever, short-term social campaigns in the organic industry.

"Organic is always a lively topic on social media, but we wanted to spark an open, two-way and substantive conversation about the wide array of organic benefits and answer the tough questions," said Laura Batcha, Executive Director and CEO of OTA. "We sought to reach as many people as possible—not just loyal organic consumers and members, but also new-to-organic consumers, non-organic consumers, media, thought leaders and bloggers. We're incredibly pleased and in awe that this reached well over 15 million individuals. It shows the consumer marketplace was ready and enthusiastic for in-depth learning and serious dialogue."

Organized by OTA with support from members and organic thought leaders, the Sept. 8 – 17 campaign presented on Facebook, Twitter and Pinterest and leveraging the #OrganicFestival hashtag featured daily themes aimed at inspiring real learning, real discussion and ongoing conversation among social audiences, with experts sharing scientific facts. Topics explored organic's health, taste, economic and environmental benefits – as well as organic standards, definition, certification and regulation.

Organic has become a part of everyday life for millions of consumers. Eighty percent of American families buy organic sometimes; many of those families try to buy almost exclusively organic. As the presence of organic products has increased in our daily lives, so have consumers' questions and general interest in organic.

Each day throughout the campaign and under the #OrganicFestival hashtag, social media users shared information and photos on where they see organic in their lives, ways to feed their kids more organic, news about the booming organic fiber industry, and how they make organic affordable—all the while posting recipes and tips, asking members and experts questions, and interacting with other consumers on the day's topics.

Participants wanted to get to the bottom of how and why organic is healthier for humans and the environment. The day of the one of the most serious topics – Is Organic Trustworthy? – was the day that saw the most people participating. That day's Twitter Party, one of five during the festival, drew over 50 questions in one hour, and every single question was answered by OTA and its partners.

All told, more than 2,500 individuals used the campaign hashtags, creating more than 16,250 posts, and OTA's "Organic-Palooza" content and graphics were shared more than 4,300 times.

The festival's five afternoon Twitter Parties were co-hosted by industry leaders who are experts on the day's topics. Co-presenters included: Clif Bar Family Foundation's Mathew Dillon, Only Organic, Environmental Working Group, Dr. Alan Greene, Rodale Institute's "Coach" Mark Smallwood, The Organic Center's Dr. Jessica Shade, and ECO-lifestyle pioneer Marci Zaroff.

Approximately 100 OTA members shared the "Organic-Palooza" social media content—which included educational graphics created by OTA for social sharing. And, 25 organic brands offered 45 prizes (values ranging from $25 - $500) to randomly selected social media users who engaged in the "Organic-Palooza" content.

"We're also encouraged that so many organic brands took part in sharing the campaign's messages to speak in a unified voice in the midst of their own social media outreach," Batcha added. "Their support and generous donation of organic gifts truly made this a festival worth celebrating and staying engaged in the conversation via social media outlets where eaters and thinkers gather."

OTA is keeping its "Organic-Palooza" campaign daily graphics archived at:http://www.organicitsworthit.org/learn/organicfestival for individuals and organizations who would like to continue sharing them online.

The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 6,500 organic businesses across 49 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA's Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.

WASHINGTONSept. 26, 2014 /PRNewswire-USNewswire/ -- 

SOURCE Organic Trade Association

CONTACT: Maggie McNeil, 202-403-8514; 202-615-7997, mmcneil@ota.com

RELATED LINKS
http://www.ota.com

Views: 21

Comment

You need to be a member of TheBlackList Pub to add comments!

Join TheBlackList Pub


Donations Accepted

Get on TheBlackList with
the following networks:

Facebook Page Twitter Ning foursquare StumbleUpon Digg Blogger pinterest

 

Forum

The Greatest Love of ALL

Started by taylor ashiki in RELATIONSHIPS yesterday. 0 Replies

Dr. Earl Trent, Pastor of the Florida Avenue Baptist Church in Washington, D.C., wrote in his book, “A Challenge to the Black Church,” that Blacks are taught to “love everybody, especially Whites and other groups,” but we are not taught to a greater…Continue

“Do we Love ourselves enough to Buy our own Products”???

Started by taylor ashiki in BUSINESS yesterday. 0 Replies

As Long as…people of African descent continue to buy product brands produced BY OTHERS:We will continue to have:Lowest IncomeHighest unemploymentHighest crime and Police TerrorismPoorest HousingWhen we WAKE UP…and buy the PRODUCT BRANDS produced by…Continue

Treks Himalaya

Started by Trekking in Nepal in LEISURE_RECREATION_TRAVEL on Monday. 0 Replies

Treks Himalaya Pvt. Ltd. an indoor outdoor trekking in Nepal and tours operative company takes you that further way to guarantee you has an unforgettable adventure that you have been dream…Continue

Tags: tour, holiday, travel, tours, package

The Black and Latino Filmmaker’s Coalition & 19th African American Women in Cinema Festival to host workshops for struggling film makers

Started by TheBlackList-Publisher in The Arts Mar 9. 0 Replies

The Black and Latino Filmmaker’s Coalition announces partnership with the 19th…Continue

Women’s History Month: Racism and Sexism in America: Verdadism Exhibition at Women's Rights National Historical Park

Started by TheBlackList-Publisher in CURRENT EVENTS AND TOPICAL ISSUES Mar 7. 0 Replies

Women’s History Month Exhibition at Women's Rights National Historical Park features Soraida Martinez’s historically significant Verdadism paintings on racism and sexism. …Continue

On The 160th Anniversary of the Dred Scott Decision Decision: Apology to Be Given, Maryland Capitol Building

Started by TheBlackList-Publisher in CURRENT EVENTS AND TOPICAL ISSUES. Last reply by Arlene Johnson Mar 6. 1 Reply

A historic apology will be offered at The Chief Justice…Continue

© 2017   Created by KWASI Akyeampong.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Offline

Live Video

= = http://theblacklist.net/