TheBlackList Pub

For All Points-Of-The-View.

Exotic St. Lucian Designer, Anitanja, Launches NYC Headquarters

Owen W. Coleman, CEO of The Coleman Alliance, is pleased to announce the formation of Anitanja L.L.C., a New York headquartered company designing and manufacturing wholesale and online retail jewelry.  The company features the creative work of its namesake, Anitanja, a St. Lucian designer whose collections are all inspired by the beauty of the majestic island on which she resides.

Owen Coleman discovered Anitanja in St. Lucia, where he owns a luxury boutique resort.  He was captured by the beauty and natural elements of her designs and saw the business opportunity in finding a designer stunning enough to be the face of her own brand.  "I saw something incredibly special in Anitanja," said Coleman.  "She has all the elements that go into making a global brand … an amazing story, beauty and poise, and vibrant jewelry designs inspired by the wondrous, raw nature of St. Lucia."

Pairing CEO Coleman's entrepreneurial branding experience with the TV and digital advertising background of Kathleen Mulhern (CMO), ANITANJA LLC is well on its way to bringing the enchanting jewelry designs of Anitanja Lawaetz (CCO) to market worldwide.

Anitanja LLC has just secured an agreement with Duty Free Distributors to distribute ANITANJA jewelry across the Caribbean market.  Its first luxury retailer will be the prestigiousHarry Edwards in St. Lucia for the 2014/2015 season.

This September, ANITANJA jewelry launched in the U.S. with a New York trunk show debuting six of Anitanja's premier Collections (Sea Fan, Medallion, Cocoa, Piton, Drift Cone, and Nautical) and launched its e-commerce site,, featuring Anitanja's signature Medallion Collection and limited edition ANITANJA jewelry. 

As part of its overall marketing objectives, ANITANJA has recently launched an attainable luxury brand – AJA by ANITANJA – and appointed Alisa Coleman, President.  One of the first initiatives of AJA by ANITANJA is a partnership with HSN.  "HSN is the perfect landscape to launch the jewelry of AJA by ANITANJA to customers in the United States," says Alisa Coleman.  "Their expertise in bringing products to market is unparalleled.  This collaboration provides the HSN customer with unique jewelry and the opportunity to connect directly with the designer and artist, Anitanja Lawaetz." 

HSN will launch AJA by ANITANJA on air Wednesday, October 22, 2014 in two one-hour segments (4AM-5AM and 3PM-4PM EST).  Jewelry featured will include pieces from ANITANJA's signature Cocoa Collection, inspired by cocoa pods grown on St. Lucia, as well as the Drift Cone Collection, which transforms hulls sprinkled along the island's pristine beaches into jewelry accented by black pearls. The assortment is available now on For more information, visit, keyword AJA.

ANITANJA LLC ( is a New York headquartered company designing and manufacturing wholesale and retail jewelry inspired by the nature of St. Lucia.  Designer & Chief Creative Officer, Anitanja Lawaetz, translates botanical, earth and sea elements of her enchanted island into precious metal collections that capture the magic of her Caribbeanhomeland.

ABOUT HSN: HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. For more information, please visit, or follow @HSN on Facebook and Twitter.

ANITANJA LLC, 1 Union Square West (Suite 901), New York, NY 10003


CONTACT: Kathleen Mulhern, Chief Marketing Officer, ANITANJA LLC,; or for additional information on AJA by ANITANJA, please contact Alisa Coleman:


NEW YORKOct. 16, 2014 /PRNewswire/ 

Views: 102


You need to be a member of TheBlackList Pub to add comments!

Join TheBlackList Pub

Donations Accepted

Get on TheBlackList with
the following networks:

Facebook Page Twitter Ning foursquare StumbleUpon Digg Blogger pinterest



The Greatest Love of ALL

Started by taylor ashiki in RELATIONSHIPS on Thursday. 0 Replies

Dr. Earl Trent, Pastor of the Florida Avenue Baptist Church in Washington, D.C., wrote in his book, “A Challenge to the Black Church,” that Blacks are taught to “love everybody, especially Whites and other groups,” but we are not taught to a greater…Continue

“Do we Love ourselves enough to Buy our own Products”???

Started by taylor ashiki in BUSINESS on Thursday. 0 Replies

As Long as…people of African descent continue to buy product brands produced BY OTHERS:We will continue to have:Lowest IncomeHighest unemploymentHighest crime and Police TerrorismPoorest HousingWhen we WAKE UP…and buy the PRODUCT BRANDS produced by…Continue

Treks Himalaya

Started by Trekking in Nepal in LEISURE_RECREATION_TRAVEL Mar 19. 0 Replies

Treks Himalaya Pvt. Ltd. an indoor outdoor trekking in Nepal and tours operative company takes you that further way to guarantee you has an unforgettable adventure that you have been dream…Continue

Tags: tour, holiday, travel, tours, package

The Black and Latino Filmmaker’s Coalition & 19th African American Women in Cinema Festival to host workshops for struggling film makers

Started by TheBlackList-Publisher in The Arts Mar 9. 0 Replies

The Black and Latino Filmmaker’s Coalition announces partnership with the 19th…Continue

Women’s History Month: Racism and Sexism in America: Verdadism Exhibition at Women's Rights National Historical Park

Started by TheBlackList-Publisher in CURRENT EVENTS AND TOPICAL ISSUES Mar 7. 0 Replies

Women’s History Month Exhibition at Women's Rights National Historical Park features Soraida Martinez’s historically significant Verdadism paintings on racism and sexism. …Continue

On The 160th Anniversary of the Dred Scott Decision Decision: Apology to Be Given, Maryland Capitol Building

Started by TheBlackList-Publisher in CURRENT EVENTS AND TOPICAL ISSUES. Last reply by Arlene Johnson Mar 6. 1 Reply

A historic apology will be offered at The Chief Justice…Continue

© 2017   Created by KWASI Akyeampong.   Powered by

Badges  |  Report an Issue  |  Terms of Service


Live Video

= =