Both store's management seem to follow the same scripted playbook when they opened in the 3rd and 4th quarters of 2016--that they would start advertising in November (2016) during the Thanksgiving Holiday with black media. Both groceries have been contacted by iconic media outlets, including WVON radio, the Chicago Defender, the Crusader, the Citizen, and other black owned newspapers and magazines. Digital media and marketing companies have also attempted to secure advertisement and sponsorship, to no prevail. And here we are concluding the 1st quarter of 2017 and neither big-box grocer has opened their lucrative purses to local black media.
I travel around Chicago and I've seen both groceries in mention advertisements on the north side and down town. I was at the Flower & Garden Show on Tuesday and Mariano's was the presenting sponsor. I have not seen Mariano's sponsor any events on the south side. Whole Foods also have not presented themselves as sponsors at any activities in the community they take money from. But I've seen their ADS on the back pages of non-black owned and distributed magazines and newspapers. But I've yet to see their logo brands in the black community, outside of the coupons they send out in mailboxes. I will not even address that non-black nonsense!
Data shows that they'll collectively rake-in over $70 million when their respective fiscal-year ends. But they can't even spend a fraction of black shoppers hard-earned cash with black media. They should be ashamed of themselves for doing BAD business and also being direct liars to either sales people and owners of black owned media outlets, who've either approached them individually or as a collective group.
Each of their stores and products are much-needed in what was once called food desserts. But that don't mean we should ignore their internal commitments. Black media will continue knocking on their doors and hopefully each of them (Mariano's & Whole Foods) will have respect for the very customers who'll be contributing to sending (their) children's children to college, buying their first car and crib, as well as paying for another one of (their) many vacation homes.
Shortly there will be a movement to denounce both grocery chains for their unfair practice as BAD community partners and neighbors. We've seen this kind of treachery and disrespect before. And we will not either forget or let this ignorance of their obligation go unquestioned or unpunished. - CDW